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About RevUp & How We Invest

You asked. We answered.

In this video short, RevUp Partner Melissa Withers answers six questions about how RevUp Capital invests:

  • Why Did RevUp Switch from Equity Investing to Revenue Investing in 2015? 
  • What Kinds of Companies Does RevUp Invest Into?
  • What Is Your Average Check Size?
  • How Do Companies Return Investment? 
  • What Don't You Like About the RevUp Model? 
  • Why Has Your Term Sheet Changed So Much Over a Few Years? 

Thanks to everyone who submitted a question back when we asked about a month ago. If you asked a question about how we invest and it didn't make the cut, drop a line to and we'll try to get you the info you need!

Check out more of our video explainer series, including Three Revenue Mistakes You Can't Afford to Make and our Happy ReveNew Year vid that chronicles what we've learned since launching RevUp in 2016 and what's changed in 2021.

More About RevUp Capital 

RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a non-equity, revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K. We invest into a company's market-facing activity using a cash and capacity model. We pair our cash investment with 12-months of dedicated support from the RevUp Growth Platform: a powerful resource to build a data-driven growth engine, delivered by people who get the work done. Rather than take equity, companies return investment through a small percentage of revenue over time. More at


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