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Athena Growth Fund 2022

Since 2016, RevUp has produced excellent returns for investors WHILE supporting founders underserved by venture capital. Our newest fund is no exception.

We are pleased to announce formation of the Athena Growth Fund 2022, the newest (and 6th!) fund in RevUp Capital's  journey as a leader in revenue-based, equity-alternative investing, 

UPDATE: The Athena Growth Fund 2022 is fully subscribed and no longer accepting new investors. Fund 2023 will begin excepting commitments later this year. To join our waitlist, and receive priority notification when the new fund opens, please drop us a line.

It was humble beginnings back in 2016 when a small group of investors trusted that the time was right to bring revenue-based funding to early stage companies. We were wrong about plenty. But 40+ companies and five annual funds later, we were right that revenue-driven companies led by strong founders are a GREAT investment:

RevUp funds have a historical IRR return rate of 20%+. Across our two most recent funds, 70% of investments went into companies led by women or persons of color.  RevUp offers investors a quick turn on capital and show actual cash returns earlier than alternatives, with cash beginning to return to investors beginning in year 2.

The Athena Growth Fund 2022 builds on this success. With a projected IRR of 20%+ and cash-on-cash return (DPI) of 2x to 2.5x, the Fund will invest into 12-15 companies.

Subscription commitments must be made by January 31, 2022 with a $50,000 minimum.  Please note: The fund described on this website is open to accredited investors only* (see below for more on that!)

Just the Facts 

  • RevUp is a global leader in revenue-based, equity-alternative investing. Since 2016, RevUp has invested into fast-growing, revenue-generating companies to produce excellent returns for  investors WHILE supporting founders underserved by venture capital. RevUp funds have a historical blended IRR of 20%+


  • RevUp offers investors a quick turn on capital and rapid liquidity. RevUp funds show actual cash returns earlier than alternatives, with cash beginning to return to investors beginning in year 2.


  • Rather than hunt unicorns, RevUp invests into companies that have the potential to grow from early traction to $10-$20M in annual revenue. We invest into B2B and (some) B2c companies in several categories, including SaaS, tech-enabled services, and e-commerce.


  • Unlike venture capital’s dependency on home-run exits to generate returns, RevUp’ Funds generate returns from a variety of outcomes.  This enables RevUp to invest into a broad range of companies, secure high-quality deal flow, and  perform well even during  turbulent times.  


  • Since 2018, 70% of RevUp Capital’s investments were led by a woman or a person of color. These companies consistently produce excellent returns for our investors and no doubt they will continue to do so. 


  • The Athena Growth Fund 2022 is a $5M Fund that will be deployed into ~15 companies over a one-year period, with investor dividends paid over 7 years. The Athena Growth Fund has a projected IRR of 20%+ and a projected  cash-on-cash return of 2x to 2.5x.


  • The RevUp management team has invested in 130+ companies and produced outcomes for investors across industries and models. RevUp is one of very few revenue-based funds that have a proven track record with actualized returns.


Why Athena?

The goddess Athena was renowned for her good counsel, prudent restraint, andpractical insights. While these values are often absent in traditional fundraising rhetoric, they are core to RevUp’s model and a driving factor in our success. The Goddess Athena was also the champion of crafters and makers, anyone who pursued excellence through dedication and hard work. We seek and actively invested into founders who are building their businesses outside networks of socio-economic priviledge. Women. People of Color. First Generation Americans. Founders outside of major metro areas. These are our people and we think the Goddess Athena would approve. ve


sting in these founders willremain a primary mission with the Athena Growth Fund.  

Accredited Investors Only 

*The funds described on this website is open to “accredited investors” only, through an offering made in accordance with Regulation D, Rule 506(c) of the Securities Act of 1933, as amended. In purchasing securities through a 506(c) offering, we are obligated to verify any participating investor’s status as an “accredited investor” in accordance with Rule 501 of Regulation D.

Connect with us to get more information, including a detailed summary and fund legal documents. Commitments for the fund must be made by January 31, 2022.


Get to Know Us





RevUp Management Team

Allan Tear is a 4x founder of VC funded and boot-strappedcompanies. He co-founded one of the first startup accelerators, ranked in the Top 20 worldwide, and is an investor in 140 companies altogether. Allan’s knowledge as an operator has been key to creating RevUp’s value-add model and helping an outsized percentage of founders navigate their way to successful outcomes.   


Melissa Withers has overseen 100+investments with deep experience as an advisor to companiesacross industries and at different stagesof growth. Melissa’s stellar reputation as an investor and advisor is second only to the recognition she receives as an advocate for founders who start their entrepreneurial journey without the benefits of socioeconomic privilege.   


Bill Cesare is a serial entrepreneur with over 30years of investment experience. Bill’s proven expertise as a business strategist has enabled him toidentify winning companies, guide them to great success, and consistently deliver between 5-7x returns to his investor syndicates across dozens of companies.   


Keep Reading!

Things to Know When Considering a Revenue-Based Investment (a primer to help founders understand the pros and cons of revenue deals)

(Un)Founded Season 1 and 2 (a podcast about business building produced by RevUp Partner Melissa Withers)


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