Moving fast up a revenue-fueled growth curve? Looking for non-dilutive funding and world-class support to double down on growth? If so, RevUp Capital might be right for you.
RevUp invests cash and capacity into B2B and B2C companies that are generating revenue, have a killer team, and plenty of room to run in the markets they serve. The fund uses a non-equity model to invest in a broad spectrum of revenue-driven companies, pairing cash investment and a science-driven process to turbocharge growth with the human capital to get it done.
This month, RevUp is back in Charlotte to meet with companies and deepen the fund’s network in the region. RevUp Managing Partner Melissa Withers will host office hours on June 10-12. She’ll also be checking out companies at the Carolina FinTech Hub’s InsureTech Summit and FinTech Generations Summit.
How RevUp Invests
RevUp invests in a broad spectrum of B2B and B2C companies that ready to grow faster. Getting up the growth curve is important: companies at the top of the curve are more resilient, have greater access to resources, and more optionality in the market. And statistically, the faster a company moves up this curve (hitting ~$10M), the more likely they are to survive (and thrive) long-term. For most companies at the beginning the curve, the need for growth resources is very high, while access to capital is often very low.
We believe that nothing unlocks potential like the right combination of cash and capacity. This is why RevUp pairs cash investment with a science-driven process to accelerate growth and access to the RevUp Growth Team, an in-house group of talented people who’s sole mission is to execute growth activities on behalf of the fund’s portfolio companies.
How's it work?
RevUp deploys its growth team, at no additional fee, in tandem with its cash investment to expand a company's digital marketing capability. Under the direction of RevUp management, and in lockstep with company founders, the team evaluates, identifies, and then executes on a set of revenue-boosting growth opportunities. Trained across a full stack of tools, the growth team works with each portfolio company for ~12 month period following investment as part of our investment.
Rather than take equity, companies return investment through revenue over time. This motivates the growth team to be successful—if companies don’t grow, RevUp doesn’t make a return on its investment.
RevUp selects for companies that have repeatable ways to generate revenue and solid month-over-month growth. Most companies come into the portfolio with $500K-$3M in revenue. Companies must have a high quality team with proven execution ability, the readiness to grow faster, and capacity to absorb resources.
What’s the Math?
RevUp typically makes a cash investment of $100-$250K. In tandem, investees receive dedicated access to RevUp's Growth Platform and Growth Team for an intensive 12 month period post investment, in conjunction with active support RevUp management, an experienced team with 130+ investments under management.
Companies return investment for a fixed period of time (or, in the case of the lucky high fliers, until a cap is reached) with revenue a royalty contact ranging from 4-8%.