RevUp Capital Revenue-based investment for fast growing B2B and B2C companies. Non-equity, non-dilutive, founder-focused. https://www.revupfund.com/ Meet Our New Investments! Tue, 15 Jun 2021 08:04:19 -0700 https://www.revupfund.com/blog/meet-our-new-investments https://www.revupfund.com/blog/meet-our-new-investments <p><span style="color: #000000;">Q2 was a busy month for making new investments, with five new companies joining the RevUp portfolio. We are thrilled with the diversity and quality of these companies and excited to welcome them into the RevUp family!</span></p><p><span style="color: #000000;">Investing into great companies led by women and people of color is a priority for RevUp. We are pleased to report that 5 of our last 7 investments have a woman or person of color as a founder. With these investments, we are on path to meet / exceed our diversity goals for 2021. Here's a peek a the new additions to the RevUp portfolio:</span></p><p></p><p style="font-size: 24px;"><span style="color: #000000;"><strong>GoCoach </strong></span></p><p><span style="color: #000000;">Founders: Kristy McCann (CEO) and Rebecca Taylor  -- Philadelphia</span></p><p><span style="color: #000000;"><a style="color: #000000;" href="https://www.gocoachgo.com/" target="_blank">GoCoach</a></span><span style="color: #000000;"> is an upskill/performance coaching platform serving enterprise customers. GoCoach rides the wave of the demand in the marketplace for individualized coaching for employees typically excluded from analog modes of executive coaching. GoCoach provides an easy to use platform that connects companies, coaches and coachees to deliver cost effective employee development at scale. </span></p><p><span style="color: #000000;">GoCoach is among the category of HR-technology seeing rapid growth post-covid, as organizations rush to adapt to the new (and perhaps preferred!) realities of distributed teams, upskill / retain workers in a very tight talent market, and satisfy a generation of workers that see training and developments as a “must-have” and not a nice-to-have amenity for senior positions.  The founders are experienced in the space and have demonstrated good instincts and execution capabilities through tumultuous times. </span></p><p></p><p style="font-size: 24px;"><span...<a href=https://www.revupfund.com/blog/meet-our-new-investments>Read More</a> Welcome Komal & Taryn Tue, 08 Jun 2021 06:05:20 -0700 https://www.revupfund.com/blog/welcome-komal-taryn https://www.revupfund.com/blog/welcome-komal-taryn <p style="text-align: left;">Hosting interns is a highlight of the summer.  Especially this summer, when college students spent the year navigating a complex maze of hybrid learning enviroments, Covid protocols, and missing out on SOOOOO much of what makes the college experience special. Henceforth the cheers of joy when our summer interns arrived to spend the next few months lending their energy and talent to our team--sometimes even in person! </p><p>Bryant Universiry Junior Taryn Walsh is working as a Growth Marketing intern with the RevUp Growth platform. In this role, she is supporting efforts to help RevUp portfolio companies build high performing, scalebale marketing and sales capabilty. When she's not grinding it out at RevUp, you can find Taryn <span style="color: #1d1c1d;">exploring new restaurants and coffee shops with her friends or traveling to different beaches in her home state of Massachusetts.</span></p><p style="text-align: left;"></p><p><span style="color: #1d1c1d;">Rising Bryant University Senior Komal Pandit is a double major in Digital Marketing and Legal Studies with a Spanish minor.  She's working with the senior RevUp team this summer on the Fund's overall communication strategy and mission to advance the conversation about capital innovation for early stage companies. She's also working with. RevUp Partner Melissa Withers to amp up our ability to share the stories of our founders.  During her free time, Komal enjoys traveling with her family, grabbing coffee with friends, and going on walks with her dog Leo.</span></p><p><span style="color: #1d1c1d;">We expect great things from these two rising stars and are proud to introduce them to our community!!</span></p><p></p><p><strong>More About RevUp Capital</strong></p><p><span style="color: #444444;">RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and...<a href=https://www.revupfund.com/blog/welcome-komal-taryn>Read More</a> (Un)Founded Season 2...Amazing What You Can Do with 3 Questions Tue, 06 Apr 2021 09:20:06 -0700 https://www.revupfund.com/blog/un-founded-season-2-amazing-what-you-can-do-with-3-questions https://www.revupfund.com/blog/un-founded-season-2-amazing-what-you-can-do-with-3-questions <p>Three questions: One peers into the past. One speaks to the present. One looks toward the future. That’s <strong>(Un)Founded,</strong> where RevUp Capital's Melissa Withers talks biz building and start-up culture with a few special guests. Scroll down for videos or jump to <a href="https://podcasts.apple.com/us/podcast/un-founded/id1555733316" target="_blank">Apple Podcast</a><a> </a> or Spotify for the a<a href="" target="_blank">udio-only podcas</a>t. </p><p><strong>4.13 S2E1: </strong><a href="https://open.spotify.com/show/1I4NtlRaQAMwU8xlZSW0JO?si=d0-nUn2-TrS1Hv_VOZ-YKw&nd=1" target="_blank"><strong>Controlling the Narrative </strong></a><a href="https://open.spotify.com/show/1I4NtlRaQAMwU8xlZSW0JO?si=d0-nUn2-TrS1Hv_VOZ-YKw&nd=1" target="_blank"><strong>w/ James Ledbetter</strong></a></p><p style="text-align: initial;">As the former editor-in-chief for Inc. Magazine, book author, and now publisher of FIN, where he goes deep on all things Fintech, James Ledbetter has told his fair share of stories about entrepreneurs and their big dreams. In this episode, we riff about the power and perils of archetypes in startup storytelling, and what lies ahead as the master narratives of yesteryear begin to fade away. <a href="https://open.spotify.com/show/1I4NtlRaQAMwU8xlZSW0JO?si=d0-nUn2-TrS1Hv_VOZ-YKw&nd=1" target="_blank">Listen on Spotify</a> or <a href="https://podcasts.apple.com/us/podcast/controlling-the-narrative/id1555733316?i=1000516913607" target="_blank">Apple Podcast</a> OR watch below.</p><p><strong>4.15 S2E2: And the Brand Played On w/ Stephanie Connaughton</strong></p><p>Branded experiences aren't just for the giants anymore. Today, even early stage companies need to deliver "branded experiences" for their customers...somedays before they themselves even understand what that really means. Whether through her work at Gillette, or with other brands both big and small, Stephanie has...well, seen some things. Things that tell us as much about the future, as...<a href=https://www.revupfund.com/blog/un-founded-season-2-amazing-what-you-can-do-with-3-questions>Read More</a> Selection is NOW Thu, 01 Apr 2021 09:38:22 -0700 https://www.revupfund.com/blog/selection-is-now https://www.revupfund.com/blog/selection-is-now <p>RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-20M, quickly and efficiently, using a non-equity, revenue-based model.</p><p>Among the first investors in the world to bring a revenue-based model to earlier-stage companies, RevUp was built from our experience as founders and early stage equity investors. Since 2016, we have used our battle-tested cash and capacity model to move companies up the growth curve, and together, break free from the constraints of equity-only funding.</p><p><strong>Covid-19 isn't stopping us from investing. Far from it. </strong>We accept applicants through partner referral and portfolio alumni, inquiries made on our website, or via email at info@revupfund.com.</p><p><strong>Who is Eligible?</strong><br>RevUp invests with a focus on SaaS, e-commerce, consumer products, hardware, and technology-enabled services. Companies enter our portfolio with $500K-$3M in annual revenue, a strong growth rate, and a plan to reach $10-20M in revenue in 3-5 years. We invest nationally, with active investments in Boston, Los Angeles, New York, Atlanta, D.C., Pittsburgh, San Francisco, Kentucky and beyond. RevUp is committed to ending racial and gender bias. We actively invest in women, people of color, and founders outside of top-tier geographies. We believe in you.</p><p><strong>How We Invest</strong><br>RevUp invests cash and capacity into a company’s market-facing activities. Initial investment ranges from $300-$500K. RevUp pairs its cash investment with rigorous support from the RevUp Growth Platform: a powerful resource to build a data-driven growth engine, delivered by a dedicated team of people who help get the work done.</p><p><strong>Return Model</strong><br>Companies return investment through a revenue royalty contract, paying a small percentage of revenue (4-8%) over time (36-48 months).</p><p><b>The RevUp Growth...<a href=https://www.revupfund.com/blog/selection-is-now>Read More</a> Talk to Me Goose: The Skinny on RBF for Early Stage Companies Thu, 01 Apr 2021 08:28:46 -0700 https://www.revupfund.com/blog/talk-to-me-goose-the-skinny-on-rbf-for-early-stage-companies https://www.revupfund.com/blog/talk-to-me-goose-the-skinny-on-rbf-for-early-stage-companies <p>Join RevUp Partners Melissa Withers and Allan Tear on April 21, 4-5:15pm for a live conversation about the good, the bad and the ugly when it comes to RBF for early stage companies. Register (for free) 👇🏽👇🏽👇🏽</p><p>About the format...this isn't a presentation-style event. <strong>The entirety of the program will be driven by your questions.</strong> The first 50 registrants will be able to submit questions about the pros, cons and realities of revenue-based funding for founders and investors. Melissa and Allan will cover as much as they can in the time we have allotted.</p><p><strong>Who should participate: </strong>Founders, investors, mentors, or ecosystem supporters who want to jump into a conversation about RBF.</p><p>It might get messy. That's okay. We are living in an exciting time where the influx of new capital tools is far outpacing anyone's ability to catalogue and analyze it all.</p><p>Questions? Drop a line to melissa at revupfund.com.</p><p><strong>About Melissa Withers</strong></p><p>RevUp Capital Managing Partner Melissa Withers is an experienced fund manager and business builder with 120 + investments under management. Melissa co-founded RevUp in 2016 after working as an early stage equity investor, driven by the opportunity to transcend the “exit or bust'' constraints of equity-only investing. Today, RevUp has investments across the U.S. into a spectrum of B2B and B2C companies. Melissa began her career working at the intersection of science, education, and public policy at the Whitehead Institute for Biomedical Research at MIT. She was also co-founder of the Business Innovation Factory, an organization dedicated to the design and testing of new business models in areas of high social significance. In addition to her role at RevUp Capital, Melissa is entrepreneur-in-residence at Tech Stars Boston and a strong advocate for expanding investment in women, people of color and those living outside top-tier markets. Melissa also runs Operation...<a href=https://www.revupfund.com/blog/talk-to-me-goose-the-skinny-on-rbf-for-early-stage-companies>Read More</a> (Un)Founded: Season One Mon, 01 Mar 2021 06:28:07 -0800 https://www.revupfund.com/blog/un-founded-season-one https://www.revupfund.com/blog/un-founded-season-one <p>Three questions: One peers into the past. One speaks to the present. One looks toward the future. That’s how we do it on (Un)Founded, where RevUp Capital's Melissa Withers talks biz building and start-up culture, exploring each topic through short-form Q&A with some (very) special guests.</p><p>In each segment, Melissa and a guest tackle a topic by asking each other only THREE questions. These personal vignettes offer a dash of insight and inspiration, delivered on the fly. Made by, for, and with people who believe in the power of entrepreneurship, <strong>(Un)Founded is available as both a podcast and as a video series.</strong></p><p style="font-size: 130%;">The podcast version can be found<a target="_blank" href="https://podcasts.apple.com/us/podcast/un-founded/id1555733316"> on apple podcasts</a>; <a target="_blank" href="https://open.spotify.com/show/1I4NtlRaQAMwU8xlZSW0JO?si=d0-nUn2-TrS1Hv_VOZ-YKw&nd=1">on spotify;</a> and <a target="_blank" href="https://www.stitcher.com/podcast/unfounded-2">on stitcher</a>. Video episodes are below!</p><p style="font-size: 130%;"><strong><a target="_blank" href="https://youtu.be/5OEl9sAphyc">S1E1: Women Investing in Women</a></strong></p><p>w/Sylvia Kwan, Chief Investment Officer, Ellevest</p><p>Sylvia is Chief Investment Officer at Ellevest, a technology-enabled financial company built by women, for women. As an innovator in wealth management for women, Sylvia has a powerful take on what's kept women out of investing, how things are changing and what the future holds for us all. Yes, I am a super fan of her work.</p><p style="font-size: 130%;"><strong><a target="_blank" href="https://youtu.be/LOfhTJ_qfG8">S1E2: Being Human When Building a Company</a></strong></p><p>w/ Felix Brandon Lloyd, CEO and Co-Founder, Zoobean</p><p>In all the talk about what it means to be a "great founder" we often lose sight of what all founders have in common: Being a Human.Felix is co-founder and Chief Dad of Zoobean, which provides...<a href=https://www.revupfund.com/blog/un-founded-season-one>Read More</a> Considering a Revenue-Based Deal? Here's What to Know. Mon, 08 Feb 2021 10:20:07 -0800 https://www.revupfund.com/blog/considering-a-revenue-based-deal-here-s-what-to-know https://www.revupfund.com/blog/considering-a-revenue-based-deal-here-s-what-to-know <p>Revenue-based funding for startups comes in many different flavors...so beware sweeping generalizations. The good news: there are a few things that are common across many of the deals out there today. In this video, RevUp Capital Managing Partner Melissa talks through a few features that are worth a closer look. From deal terms to how revenue is collected, Melissa gives a quick overview and lays out a few red flags that founders can keep an eye out for.</p><p> </p><p><strong>More About RevUp Capital</strong><br>RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a non-equity, revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K. We invest into a company's market-facing activity using a cash and capacity model. We pair our cash investment with 12-months of dedicated support from the RevUp Growth Platform: a powerful resource to build a data-driven growth engine, delivered by people who get the work done. Rather than take equity, companies return investment through a small percentage of revenue over time. More at www.revupfund.com</p><a href=https://www.revupfund.com/blog/considering-a-revenue-based-deal-here-s-what-to-know>Read More</a> About RevUp & How We Invest Mon, 25 Jan 2021 11:23:10 -0800 https://www.revupfund.com/blog/about-revup-how-we-invest https://www.revupfund.com/blog/about-revup-how-we-invest <p>In this video short, RevUp Partner Melissa Withers answers six questions about how RevUp Capital invests:</p><ul><li>Why Did RevUp Switch from Equity Investing to Revenue Investing in 2015? </li><li>What Kinds of Companies Does RevUp Invest Into?</li><li>What Is Your Average Check Size?</li><li>How Do Companies Return Investment? </li><li>What Don't You Like About the RevUp Model? </li><li>Why Has Your Term Sheet Changed So Much Over a Few Years? </li></ul><p><strong>Thanks to everyone who submitted a question back when we asked about a month ago.</strong> If you asked a question about how we invest and it didn't make the cut, drop a line to <a href="mailto:info@revupfund.com%20" target="_self">info@revupfund.com </a>and we'll try to get you the info you need!</p><p>Check out more of our video explainer series, including <a href="https://www.revupfund.com/blog/3-revenue-model-mistakes-you-can-t-afford-to-make" target="_blank">Three Revenue Mistakes You Can't Afford to Make </a>and our Happy <a href="https://www.revupfund.com/blog/happy-revenew-year" target="_blank">ReveNew Year vid</a> that chronicles what we've learned since launching RevUp in 2016 and <a href="https://www.revupfund.com/blog/happy-revenew-year" target="_blank">what's changed in 2021</a>.</p><p>More About RevUp Capital </p><p>RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a non-equity, revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K. We invest into a company's market-facing activity using a cash and capacity model. We pair our cash investment with 12-months of dedicated support from the RevUp Growth Platform: a powerful resource to build a data-driven growth engine, delivered by people who get the work...<a href=https://www.revupfund.com/blog/about-revup-how-we-invest>Read More</a> 3 Revenue Model Mistakes You Can't Afford to Make Thu, 21 Jan 2021 06:17:53 -0800 https://www.revupfund.com/blog/3-revenue-model-mistakes-you-can-t-afford-to-make https://www.revupfund.com/blog/3-revenue-model-mistakes-you-can-t-afford-to-make <p>Next up in our ReveNew Years explainer series is this quick take on three especially dangerous mistakes companies often make with their early models.</p><p><strong>Summary: </strong>Financial modeling is tricky for early stage companies. The assumptions underpinning these models are by definition speculative, created from a mix of research, prior experience, best practice and (hopefully!) a little data gathered through early contact with customers. No surprise that mistakes are easy to make, sometimes unavoidable.</p><p>But there are <b>three mistakes</b> that stand out to me as especially common...and especially dangerous to a young company’s survivability:</p><p> </p><p>-<b>Poorly calculated unit economics</b> </p><p>-<b>Models that assume customer acquisition costs will decrease faster than they actually do, and</b></p><p><b>-Plans that assume large, favorable shifts in a company’s margins long before they actually materialize</b> </p><p>In this next installment of my ReveNew Year Explainer Series I quickly run through these three common mistakes in hopes that you and your company can avoid them!</p><p><b>About Melissa Withers </b></p><p>RevUp Capital Managing Partner Melissa Withers is an experienced fund manager and business builder with 120 + investments under management. Melissa co-founded RevUp in 2016 after working as an early stage equity investor, driven by the opportunity to transcend the “exit or bust'' constraints of equity-only investing. Today, RevUp has investments across the U.S. into a spectrum of B2B and B2C companies. Melissa began her career working at the intersection of science, education, and public policy at the Whitehead Institute for Biomedical Research at MIT. She was also co-founder of the Business Innovation Factory, an organization dedicated to the design and testing of new business models in areas of high social significance. In addition to her role at RevUp Capital, Melissa is entrepreneur-in-residence at Tech Stars Boston and...<a href=https://www.revupfund.com/blog/3-revenue-model-mistakes-you-can-t-afford-to-make>Read More</a> The RevUp Growth Platform: V.2021 Wed, 13 Jan 2021 06:37:09 -0800 https://www.revupfund.com/blog/the-revup-growth-platform-v-2021 https://www.revupfund.com/blog/the-revup-growth-platform-v-2021 <p>When we started RevUp in 2016, using revenue-based funding with earlier stage companies was a new idea. Today, it’s one of the fastest growing forms of capital on the market. Adapting quickly is a benefit of pioneering a new model, and each year has brought changes to how we invest. 2021 is no exception.</p><p>Aside from changes to our deal structure—always important to founders!—we have changed how we deploy the RevUp Growth Platform. The Growth Platform is a significant part of our investment model and strategy. It’s been invaluable through the years and it’s not going anywhere. But, we are changing how it figures into each investment we make.</p><p><strong>Summary:</strong> Until recently, the platform was delivered across a 12-month process that companies absorbed in “one bite.” We have broken this process into modules that can be deployed as stand-alone units or sequenced together. This changes the total volume of support that a company receives and the timeline on which it’s delivered. This also changes the investment mechanics around the resource, giving us greater flexibility to customize each investment to best match a company’s needs and capabilities.</p><p><strong>The Backstory:</strong></p><p>RevUp invests into companies as they strive to grow from ~$1M to $10-15M in revenue. Aside from being two distinct phases of growth, this curve is the great equalizer in business building. While stats show that ~4% of businesses make it to $1M in revenue, an abysmally small number ever make it to $10M. Some assessments put the number as low as .4%.</p><p>At the bottom of this curve companies must tackle the day-to-day demands of running a business while simultaneously deciding what to do NEXT. This is especially true with marketing and sales, where layering in new/next strategies is essential to driving growth. Holding steady can easily consume all of a company’s focus, meaning that decisions around what to do next become more speculative and sporadic...if...<a href=https://www.revupfund.com/blog/the-revup-growth-platform-v-2021>Read More</a>