RevUp Capital RevUp Capital invests in companies that use revenue to grow, through revenue-based financing. December and January Screening Dates Wed, 13 Dec 2017 08:51:54 -0800 <p>RevUp is non-equity investment and support for companies moving fast up a revenue-driven growth curve. We invest on a rolling basis into B2B and B2C companies that are generating revenue, have a killer team, and plenty of room to run in the market. In addition to cash investment, RevUp companies receive dedicated access to our in-house growth team and active support from RevUp management, an experienced team that has overseen investments in 120+ companies since 2009.</p><p>We currently have active investments in Boston, NYC, and Pittsburgh and expanded this fall into the DC/Baltimore area.</p><p><strong><span style=" text-align: initial;">Upcoming screening dates in select cities:</span></strong></p><p><span style=" text-align: initial;">Boston: 12/14-15</span></p><p><span style=" text-align: initial;">NYC: 12/18-19</span></p><p><span style=" text-align: initial;">Providence: 12/21</span></p><p><span style=" text-align: initial;">Pittsburgh: 1/9-10</span></p><p><span style=" text-align: initial;">Washington/Baltimore: 1/17-18</span></p><p><span style=" text-align: initial;">To request a review, please c<a target="_blank" href="">omplete this prescreening form</a>.</span></p><p><strong>More About RevUp</strong></p><p>RevUp was created in 2014 by Allan Tear, Bill Cesare and Melissa Withers. After many years working as equity-only investors, we saw a need—and a golden opportunity—to innovate how we grow revenue-focused companies. We know that cash is best served with capacity and that growth is paramount to success. We built RevUp to optimize around those core values.</p><p><strong>Examples from the RevUp Portfolio: </strong>​</p><ul><li><p><a target="_blank" href="">Cortex (BOS):</a> AI-powered social media content optimization platform for marketers and agencies to continuously improve post engagement.</p></li><li><p><a...<a href=>Read More</a> 2017 Gift Guide Thu, 07 Dec 2017 12:23:38 -0800 <p style="font-size: 130%; text-align: center;"><strong>Here's our annual Holiday Gift Guide, featuring some of our favorite companies from the RevUp & Betaspring portfolios. </strong></p><p style="font-size: 130%; text-align: center;"><strong>Happy Holidays from us to you.</strong></p><p><strong>Nested Bean </strong></p><p>Nested Bean’s infant sleepwear mimics human touch, lulling baby to sleep easier and faster. Nested Bean gives the gift of better sleep within 3 nights of tucking your baby into these super cute jammies. Perfect for new parents and expectant moms. <a target="_blank" href="">Get It! </a></p><p><strong>Felix Gray </strong></p><p>Attention Everyone: Protect your peepers from the effects of blue light and glare with Felix Gray. These stylish and modern computer glasses filter blue light and glare to save your eyes from the inevitable effects of living the daily digital grind. <a target="_blank" href="">Grab a Pair</a></p><p><strong>Postfly </strong></p><p>Postfly is the perfect way to delight the angler in your life. Delivered monthly, Postfly delivers the best flies, coolest swag, and freshest gear right to your door. <a target="_blank" href="">Reel One In</a> </p><p><strong>BirdBrain </strong></p><p>Bring in the robots! <a href="">BirdBrain Technologies</a>’ Finch Robot is the one-stop way to help the young scientist in your life sharpen their programming and engineering skills. Easy, flexible, affordable...and ready to be wrapped up for holiday fun! <a target="_blank" href="">Let's Build a Robot! </a></p><p><strong>Athlean-X</strong>  </p><p>Get fit this year with <a target="_blank" href="">Athlean-X</a>. Professional sports physical therapist and strength coach Jeff Cavaliere has cracked the code to the perfect plan to give you the results you’ve always been looking for! <a...<a href=>Read More</a> Portfolio Spotlight: BirdBrain Technologies Tue, 05 Dec 2017 11:02:54 -0800 <p>When<a target="_blank" href=""> BirdBrain Technologies</a> founder Tom Lauwers was in grad school at Carnegie Mellon’s Robotics Institute he was troubled to learn that the number of students enrolled in computer science programs was dropping, and dropping fast. Why? Young students weren’t getting engaged with CS in school, missing the chance—and the training—to be drawn into science and engineering-related study in college.</p><p>For Tom, the way to reverse this trend was obvious: send in the robots. Part of Tom’s research as a grad student was to look at ways to integrate robotics into education. Aside from being fun, robotics is ideal for teaching STEM skills because it combines engineering, programming, and design, all while enabling students to take a hands-on, maker-based approach to learning.</p><p>It’s from this starting point that Tom spun out <a target="_blank" href="">BirdBrain Technologies</a> and began building and selling programmable robots and robotic kits for use in K-12 environments. BirdBrain’s products use familiar craft materials, common robot components, and instructional supports to help students bring a robot to life and control it using standard programing languages. They can be integrated into any curriculum and used to engage students from kindergarten to college.</p><p>The affordability, flexibility and effectiveness of the BirdBrain solution has been a huge part of the company’s success and rapid growth. Today, BirdBrain products are deployed in 5000+ schools and 40+ countries.</p><p>Despite the progress, this is just the tip of the iceberg for the fast growing Pittsburgh-based team, which is bullish on their mission to bring robotics to all students, everywhere. We are thrilled to be working with the BirdBrain team on their next phase of growth and excited to be a part of the robot revolution!</p><p>You can learn more about Birdbrain’s robotics kits—as well...<a href=>Read More</a> Portfolio Spotlight: Cortex Thu, 30 Nov 2017 10:06:16 -0800 <p>We’re pleased to introduce the newest addition to the RevUp portfolio: <a target="_blank" href="">Cortex.</a> Based in Boston but serving customers across the globe, Cortex is a social media marketing platform, powered by Artificial Intelligence, that helps marketers create and deploy content that inspires their audience to action.</p>Cortex uses machine learning, big data, and computer vision to find patterns, optimize performance and auto-generate content recommendations by time, frequency, and subject in an easy-to-use calendar format. With this one platform, marketers use Cortex to track competition, make data-driven decisions in real time, and rapidly drive better results.Founders Brennan White and Matt Peters launched Cortex to help content marketers make creative decisions at scale, a capability that is critical in large organizations where marketing teams produce and distribute content across multiple channels at breakneck pace. Cortex takes the guess work out of knowing which photos, videos, and text will drive consumers to react, engage, and purchase, while pinpointing exactly when—and where—to post.With brands like Heineken, Ritz-Carlton, and Hulu using the platform, Cortex gives innovative brands a huge competitive advantage when it comes to getting the right content to the right customers at the right time.We’re thrilled to be working the Cortex team…and very excited to add the Cortex platform to our own suite of growth marketing tools!<p>Learn more at <a target="_blank" href=""></a>.</p><p> </p><a href=>Read More</a> October Picks from the RevUp Growth Team Mon, 30 Oct 2017 13:06:30 -0700 <p>The RevUp growth team keeps a close eye on hot topics in growth marketing. Each month we pick a few of our favorites to share. Here are the top picks for October:</p><p></p><strong>1. 5 Keys for Driving Growth & Engagement via Email</strong><p></p><p>In this conversation with the CMO of SendGrid (Scott Heimes) reviews the basics of how to build a strong and effective email list and strategy. The actionable tips range from email design to deliverability. Even if you think you know a lot, this is worth the read.</p><p><a target="_blank" href="">Link to the blog and podcast</a>.</p><p><a target="_blank" href=""><strong>2. 7 UX Lessons to Apply to Your Content Campaigns</strong></a></p><p>Content campaigns need to pair well written content with an optimized user experience to succeed. This article goes over 7 user experience principles that can help improve the success and performance of your content campaigns. Number 1 is a really important point: Most of the time users will focus on how your site or content made them feel, not what you gave them.</p><p><strong>3. <a target="_blank" href="">The 12 Best FB Messenger Ads So Far</a></strong><br>These are great examples of how brands are using Chatbots to start conversations with their customers. This is still new territory for many companies, making this post well worth the read.<br> </p><p><strong><a target="_blank" href="">4. Black Friday/Cyber Monday Playbook from Shopify</a></strong></p><p>Takeaway: Integrate your marketing channels (and use them all) and make sure you have consistent messaging on all channels. These are the most expensive marketing days of the year, so you...<a href=>Read More</a> How MarketMuse Helped Neil Patel Double His Traffic and Rankings in 2017 Wed, 27 Sep 2017 13:21:04 -0700 <p>If content and traffic is key to your growth strategy, then don't miss this <a target="_blank" href="">case study</a> from RevUp portfolio company <a target="_blank" href="">MarketMuse</a>.</p><p>But don't take my word for it: check out the <a target="_blank" href="">full case study</a> to see how this process worked AND to see how you can apply these insights to your company.</p><a href=>Read More</a> This Week: Top Growth Team Picks Wed, 06 Sep 2017 07:39:04 -0700 <p>Here's a few top picks from the RevUp growth team that we think deserve a second look.</p><p><a target="_blank" href=""><strong>1. How to Find Out Why Google Hates Your Content (And Steps to Fix It)</strong></a></p><p>Actionable advice on how to use Search Console to determine what pages are converting for specific search terms and how to best optimize your content based on user intent.</p><p><strong><a href="">2. 5 Ways to Convert More Prospects by Making Your Case</a></strong></p><p>When writing copy for a sales page, it's important to back up and prove the promises you're making about your product. This quick read gives five great tips on how exactly to do this. Good advice from the authors that copy should "Back up your claims. Anticipate and eliminate objections. Reverse the risk.”</p><p><strong><a target="_blank" href="">3. When to Make Senior Hires from $0 to $10M in Revenue</a></strong></p><p>This is a great framework for thinking through when and how to add talent capacity. Includes a quick cheat sheet by function, role and startup stage for when certain hires are typically made, <em>assuming they are not already on the founding team</em>.</p><p><strong><a target="_blank" href="">4. 27 Facebook Relevance Score Hacks For Great Success</a></strong></p><p>As we move into the most competitive time of the year for e-commerce companies, it's critical to focus on the relevance of ads and the effort to deliver highly engaging content. This article talks about the importance of Relevance scores on Facebook and how they directly effect the costs of advertising on that channel. With costs rising throughout the end of Q3 and into Q4, having these hacks to increase your relevance score can save tons of...<a href=>Read More</a> Betaspring Expands to Washington D.C. & Baltimore Tue, 05 Sep 2017 13:29:05 -0700 <p>Moving fast up a revenue-fueled growth curve? Looking for non-dilutive funding and world-class support to double down on growth? If so, Betaspring’s RevUp fund may be for you. <strong>Betaspring currently has active investments in Boston, New York and Pittsburgh, and we are excited to now expand into the Washington, D.C. and Baltimore area.</strong></p><p>RevUp invests cash and capacity into B2B and B2C companies that are generating revenue, have a killer team, and plenty of room to run in the markets they serve. In addition to cash support (average investment is $100K), RevUp companies receive dedicated access to Betaspring’s in-house growth team and active support from Betaspring’s management team. Our non-dilutive, non-equity model enables us to invest in broad spectrum of exciting companies.</p><p><strong>Betaspring is hosting screening meetings with qualified candidates in the Washington D.C. and Baltimore area September 13-15.</strong> See below for eligibility requirements and details on how to request a meeting.</p><p><strong>Eligibility Requirements:</strong></p><ul><li><p>Solid MRR with month-over-month growth (companies entering portfolio with annual recurring revenue in $300K-$1.5M range)</p></li><li><p>High quality team with proven execution ability</p></li><li><p>Room to run in the market and readiness to grow faster</p></li></ul><p><strong>Funding Mechanics:</strong></p><ul><li><p>Cash investment of $100K</p></li><li><p>Dedicated access to Betaspring's in-house growth team</p></li><li><p>Active support from Betaspring management team</p></li><li><p>36-month return period with revenue royalty ranging from 4-8%</p></li></ul><p><strong>How to Request a Screening Meeting</strong><br>Meetings will be held in D.C. on September 13-14 at the Alley co-working space and in Baltimore on September 15. To qualify for a meeting, eligible companies must submit a brief pre-screening form <a href="">here</a>. (<a...<a href=>Read More</a> July Top Picks from the RevUp Growth Team Fri, 28 Jul 2017 08:23:22 -0700 <p>Here's the growth marketing / growth hacking news from July that we think deserves a second look.</p><p style="font-size: 130%;"><strong><a target="_blank" href="">1</a><a href="">) Marketers: This is Why We Can't Have Nice Things</a></strong></p><p>Hubspot talks about "Scorched Earth Marketing" and how marketers shift from telling stories and engaging their audiences to focusing on meeting goals. They end up over-doing it with a particular channel and inevitably ruin it. Anytime a tool starts to work, marketers scale and beat their audience other head with it. We end up exhausting our audiences, which forces us to find new communication and content channels free of spam. This article is candid and even a bit damning at times, but a refreshing reminder that everything burns out of you use it to death.</p><p style="font-size: 130%;"><strong><a target="_blank" href="">2. We Analyzed 100 Million Headlines. Heres What We Learned (New Research)</a></strong></p><p>This really interesting article from BuzzSumo looks at the type of headlines that get shared the most on Facebook, Twitter, and LinkedIn. The research boils down to making sure: 1. It’s clear why your reader should care. 2. Tell a story that incites curiosity. and 3. Headlines shouldn't be an afterthought.</p><p>From the article: "A headline may perform poorly on Facebook but work very well with a different audience on a different social network...The key is to research what resonates with your specific audience and to test your headlines."</p><p style="font-size: 130%;"><a target="_blank" href="">3. Landing Pages and High-Converting Copy: Discover the Techniques for Great Copy with...<a href=>Read More</a> Portfolio Spotlight: Nested Bean Wed, 26 Jul 2017 07:36:40 -0700 <p>Sleep. You don’t appreciate it until something--or someone--keeps you from it. Anyone who’s ever had an infant fuss into the wee hours knows lack of sleep will wreak havoc on your life. From fatigue-related accidents and trouble at work, to exacerbating postpartum depression and anxiety, sleep deprivation isn’t just uncomfortable for parents, it’s dangerous. Enter <a target="_blank" href="">Nested Bean</a>, infant sleepwear with a patented, weighted design that mimics human touch to lull even the fussiest baby to sleep.</p><p>Here’s how it works: For the 70% of parents with babies who don’t sleep well, there are two options: hold the baby all night or let them cry it out. What if you could sooth your baby and get some sleep? Extensive clinical research shows that babies are comforted by human touch AND by sensations that mimic touch. Nested Bean’s weighted <a target="_blank" href="">Zen Swaddle </a>and <a target="_blank" href="">Zen Sleepsack</a> apply the gentlest pressure to mimic the sensation of a loving touch. The result: better sleep within 3 nights of tucking baby into these super cute jammies.</p><p>Founder and CEO Manasi Gangan developed Nested Bean after her second child, unlike her first, wouldn’t fall asleep without near constant touch. Beleaguered by fatigue, and driven as an engineer, she b