If content and traffic is key to your growth strategy, then don't miss this case study from RevUp portfolio company MarketMuse.
"Neil Patel's name has become almost synonymous with content marketing. If you're a digital marketer and you don't know who he is, you're doing something wrong...Late last year, we had multiple meetings with Neil's team where we showed them how to use MarketMuse, and after a successful test, they wanted to use MarketMuse content optimization software on the entire NeilPatel.com site. Within a few months of optimizing his content for topical authority, they started seeing major results. The combination of MarketMuse's strategy and Neil's long-form content was an ideal recipe for achieving organic search growth by optimizing existing content. Here, we'll detail the process."
But don't take my word for it: check out the full case study to see how this process worked AND to see how you can apply these insights to your company.