"Neil Patel's name has become almost synonymous with content marketing. If you're a digital marketer and you don't know who he is, you're doing something wrong...Late last year, we had multiple meetings with Neil's team where we showed them how to use MarketMuse, and after a successful test, they wanted to use MarketMuse content optimization software on the entire NeilPatel.com site. Within a few months of optimizing his content for topical authority, they started seeing major results. The combination of MarketMuse's strategy and Neil's long-form content was an ideal recipe for achieving organic search growth by optimizing existing content. Here, we'll detail the process."