Hats off to portfolio company Market Muse, which was featured in a case study by Brafton, a national marketing and creative agency that's been playing the content game for nearly a decade. MarketMuse uses artificial intelligence to enable marketers to create and optimize rich, topically-relevant content at scale.
Brafton's director of digital marketing put MarketMuse's Content Analyzer to the test, taking a a deep dive, and documenting every step of how it worked and why the outcomes mattered. If getting your customers attention matters, check out the case study here. It's well worth the read.
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