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Mark Heckmann Named Director of Growth Platform

The RevUp Capital team is excited to announce the appointment of Mark Heckmann as the fund’s Director of Growth Platform. The newly created position is part of RevUp’s expansion and a key extension of our capacity to invest into a broad spectrum of B2B and B2C companies.

RevUp differentiates from other revenue-based investors in how we pair cash investment with intensive support from the Fund’s in-house growth marketing team. Rather than take equity, companies return investment through revenue over time. This motivates the RevUp growth team to be successful—if companies don’t grow, RevUp doesn’t make a return on its investment. RevUp deploys its growth team, in tandem with the cash investment, to help it’s portfolio companies evaluate, identify, and execute on a set of revenue-boosting opportunities.

In his new role, Mark will coordinate activity across RevUp’s growing portfolio of B2B and B2C companies.

“We are thrilled to welcome Mark to the RevUp team,” says Managing Partner Allan Tear. “Getting up the growth curve is important: companies at the top are more resilient, can access more resources, and have greater optionality. We’ve designed our model, and our growth platform, so that we win when our companies grow. Mark will play a pivotal role in our organization as RevUp continues to expand.”

Mark, a Pittsburgh native, most recently served as the CEO of WebKite, a programmatic advertising company that helps global companies in the automotive, healthcare and real estate sectors market their inventory online. He’s been active in the local Pittsburgh startup and technology community and has worked with fellow entrepreneurs in industry verticals such as virtual reality, agriculture, retail consumer goods, education technology and the arts.

“As a founder, I know firsthand how critical ongoing growth marketing support is to success,” says Heckmann. “RevUp brings that capacity to the table and uses it to amplify the impact of its cash investment. I am excited to be a part of this process and, having met some of the founders in the RevUp portfolio, thrilled to work with a dynamic group of fast-growing companies.”

While Pittsburgh will remain Heckmann’s homebase, you can expect to see him in all of the cities where RevUp has active investments. Mark will manage and expand RevUp’s growth marketing team, which includes hiring two new Growth Marketing Associates to join our already stellar team.

“I’m very impressed with the RevUp Growth Team members,” says Mark. “These are very talented people who are deeply curious about growth marketing skills and the enabling technologies that support the field. I couldn’t ask for a better team to work with.” Sidenote: If working with Mark sounds good, check out this link with all the deets on how to apply.

“Startup land is filled with all kinds of great characters, but Mark is a rare find: smart, diligent, authentic and genuinely kindhearted,” says RevUp Managing Partner Melissa Withers. “I’m thrilled to welcome Mark to the team and make him available to our portfolio. I know he will make major contributions to their growth and play a big role in what lies ahead for the RevUp organization. That we can establish a leadership presence in Pittsburgh—a city I have come to love—is icing on the cake.”

There’s more to Mark than startup skills: Mark also serves in an elected capacity as Council President in his home municipality of Castle Shannon. He has served as a board member for many organizations, currently as a Board Member with Medical Rescue Team South Authority and previously as a Board of Trustee Member at Denison University, as Board Chairman at The Union Project, and as a committee member for Propel Schools and The Sprout Fund.

Mark received his Master's in Public Policy and Management from Carnegie Mellon University and his Bachelor of Arts degree in Communication and Anthropology from Denison University. He’s also the proud papa of a baby boy.

“From day one, the Growth Team and our science-based process for growth experimentation was central to the RevUp model,” says RevUp partner Bill Cesare. “20 investments later and we have ample proof that nothing unlocks potential like the right combination of cash and capacity. We are quite pleased to bring Mark on board to build on the foundation we’ve built.”

Welcome, Mark!


More About RevUp Capital

RevUp Capital is a non-equity investment fund for companies moving fast up a revenue-driven growth curve. The RevUp platform pairs cash investment with a science-driven process to turbo charge growth and the tools and human capital to get it done. Core to this capacity is our in-house growth marketing team, which we deploy to our portfolio companies in tandem with our cash investment for ~12 months post investments. RevUp is led by an experienced team with 130+ investments under management and has active investments in cities across the U.S. For more information visit

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