The RevUp growth team keeps a close eye on hot topics, emerging trends, and new tools. Each month we pick a few of our favorites articles or videos to share. Here are the top picks for January:
1. Beware the Ides of March: The Impending Facebook Change Everyone is Buzzing About
If social is part of your advertising strategy, you probably know that Facebook is infamous for introducing changes, often at the end of Q1, that can have serious impact on how your content is displayed. Earlier this month, Facebook announced that it changing how content gets displayed in your newsfeed. In short, you’ll see more posts from friends and fewer from brands and publications. This article in the New York Times does a good explaining Facebook's announcement.
Facebook marketing guru Jon Loomer posted a well balanced discussion on his website that is well worth the read. No one knows exactly how the shift will effect marketers, but this assessment is a solid place to start thinking about it.
2. Email Marketing Predictions for 2018
Don't kid yourself: Email remains one of the most powerful tools a company has to engage with their customers, new and returning. While this article from Campaign Monitor is framed as Email Marketing trends and predictions for 2018, the points raised can be used across channels and the marketing mix, like reimagining your marketing funnel, owning each touchpoint in a customer's lifecycle, how to provide personalization, and focusing in on metrics like LTV over just looking at campaign success. Read it!
3. The 5 Pay Per Click Lessons Experts Learned the Hard Way So You Don’t Have To!
This article from Adespresso mentions most common pay per click mistakes that ad experts with different specialties saw most frequently, or had experienced themselves. Don't be a fool and repeat these mistakes. Read this instead!
4. How to Shoot Professional Instagram Stories for Your Business
This great video (and walkthrough post) gives good advice and tips on how to step up your Instagram story game. Includes professional-level tips, as well as tips and tricks on how to get a better video for Instagram stories just using your phone.
5. The Great Pay Per Click Diet: How to Correct Over-Optimization in Paid Search
The article from WordStream focuses on the consequences of over-optimizing a PPC campaign and the do's and don'ts to keep in mind. By asking questions like "Are your pay-per-click campaigns bigger than they should be?" or "Have they become unbalanced or lost their direction?" can help you rapidly detect and resolve an over-optimized PPC Campaign.
6. Button Colors Won't Save Your Business
This one might split the audience a bit, but that's why we liked it. Optimization is all the rage, but if you can't see the forest for the trees—and you get stuck iterating on small things—you might miss out on the bigger opportunities for your business. Here's a fresh take on this dilemma from Jotform founder Ytekin Tank.
About the RevUp Growth Team
Nothing unlocks potential like the right combination of cash and capacity. This is why RevUp pairs our cash investment with a science-driven process to accelerate growth AND the human resources to get it done. We deploy the RevUp growth team to our portfolio as part of our investment to expand a company's digital marketing capability. Under the direction of RevUp management, and in lockstep with company founders, the team evaluates, identifies, and then executes on a set of revenue-boosting growth opportunities. Trained across a full stack of tools, the growth team works with each portfolio company for ~12 month period following investment as part of our investment activity.