Experimentation as a Strategic Weapon [Podcast]
Magic 8 Ball with Melissa and Micaela is back for a second season! This time Melissa Withers and Micaela Kamp are digging into the messy reality of early stage investing and biz building when the rules change faster than the playbook. Access the full season here.
Experimentation as a Strategic Weapon
Most founders think experimenting is what you do when something breaks — a reactive move when you don't know which way to go. But the companies that grow with consistency aren't waiting for a crisis to run experiments. They've built an engine that hums with activity all the time. In this episode, M&M dive into why building an experimentation engine is one of the most important — and most underrated — growth levers an early stage company has. Because in early stage, your ability to experiment isn't a nice-to-have. It's the engine.
Join us as MW and MK shake the Magic 8 Ball and wonder: what are you leaving on the table by not building the experimentation muscle?
Listen on Apple Podcasts or Spotify or watch below.
More about Melissa Withers
RevUp Capital Managing Partner Melissa Withers has 10+ years experience working as an investor, fund manager & biz builder. She’s a bullish advocate for innovating the toolkit for early stage investing, committed to unlocking new upside for founders and investors alike. With 100+ investments under her belt, she proudly supports operators who build with grit, grace…and humor. Amateur boxer. Good with a microphone, terrible on roller skates.
More about Micaela Kamp
RevUp Capital Director of Platform Micaela Kamp is a marketer and content architect who has spent 10+ years helping early-stage founders tell stories worth hearing. She builds scalable growth foundations by doing two things well: asking the questions no one else is asking and turning the answers into something that actually lands. Believes great marketing starts with great curiosity, and that a sharp story is a founder's most underrated asset. Probably already has a follow-up question for you.
Special shout out to our Editor - Rebecca Lawrence. You Rock!
More About RevUp Capital
RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.
More at www.revupfund.com