Capital & Support for Growth
Non-Dilutive, Equity Free, Founder-Focused
Eligibility for Investment
Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and plans to reach $10-30M in revenue in 3-4 years. We invest across on a rolling basis in both B2B and B2C companies. RevUp is committed to investing in women, people of color, and in founders outside of top tier geographies. We believe in you.
How We Invest
We invest into a company's market-facing activity using cash and capacity. We pair our cash investment with 12-months of dedicated support from the RevUp Growth Platform, a powerful resource to build a data-driven growth engine, delivered by people who get the work done. Rather than take equity, companies return investment through revenue over time.
Why We Do It
We built RevUp from our experience as founders and early stage equity investors to break free from the constraints of equity-only funding. With RevUp, we wanted to offer founders and investors more than one way to win, while producing good outcomes for both.
Who We Are
RevUp is led by Melissa Withers, Allan Tear, and Bill Cesare, an experienced team that has built and invested in 130+ companies over the last decade. The RevUp Growth Team is a full-time team internal to the RevUp organization, led by digital marketing pros with deep experience working alongside growth stage companies.
RevUp Capital's Operation Athena
Operation Athena is RevUp Capital’s platform for investing in women-led companies and founders of color. Since 2019, 60+% of investments we made went into women-led companies. 30% of investments have been into founders that identify as brown or black. The OA program includes:
Dedicated investment into women-led companies and those where women have ascended into senior / vested roles.
Dedicated investment into companies with black and brown founders, and those where people of color have ascended into senior / vested roles.
Priority review process for companies that meet these criteria.
For some applicants that do not (YET!) meet our eligibility requirements, we offer the Operation Athena Fellowship program to accelerate their investment readiness.
50% of our dedicated open office hours are held for founders that meet Operation Athena criteria.
For more, contact us.
Keep in Touch
news, growth tips, updates & more
The RevUp Team
Allan is co-founder and managing partner of RevUp. Allan has invested in 120+ high-growth startups and managed a portfolio of companies that has raised more than $65M+ in follow-on funding and produced multiple exits. As a technology entrepreneur, Allan has founded three venture-funded startups. Allan is an active angel investor in early stage technology companies and advises national, state, and local government on nurturing high-growth startup ecosystems.
RevUp co-founder and Managing Partner Melissa Withers has overseen investments in 120+ companies across industries and at various stages of growth. Melissa's career began at the Whitehead Institute for Biomedical Research at MIT, where she worked at the intersection of basic research and public policy. She was also co-founder of the Business Innovation Factory, an organization dedicated to the design and testing of new business models.
With 30 years experience as a serial entrepreneur, RevUp Partner Bill has been a principal in over a dozen start-up companies in New England ranging from medical services, healthcare devices to internet information exchanges. He is an active Angel investor in over 25 start-up businesses in Rhode Island, and an early supporter and investor in Betaspring. Bill was a co-founder and lead investor of Teespring.com, and most recently founded IHSDigital, a social e-commerce marketing firm.