• Founded in 2016, RevUp invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. Typical investments include $150K-250K in non-dilutive cash, a science-driven process to accelerate growth, and the human resources to get it done.​

  • Capital & Support for Growth

    Non-Dilutive, Equity Free, Founder-Focused

    Eligibility for Investment

    Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and plans to reach $10-30M in revenue in 3-4 years. We invest across on a rolling basis in both B2B and B2C companies. RevUp is committed to investing in women, people of color, and in founders outside of top tier geographies. We believe in you.

    How We Invest

    We invest into a company's market-facing activity using cash and capacity. We pair our cash investment with 12-months of dedicated support from the RevUp Growth Platform, a powerful resource to build a data-driven growth engine, delivered by people who get the work done. Rather than take equity, companies return investment through revenue over time.

    Why We Do It

    We built RevUp from our experience as founders and early stage equity investors to break free from the constraints of equity-only funding. With RevUp, we wanted to offer founders and investors more than one way to win, while producing good outcomes for both.

    Who We Are

    RevUp is led by Melissa Withers, Allan Tear, and Bill Cesare, an experienced team that has built and invested in 130+ companies over the last decade. The RevUp Growth Team is a full-time team internal to the RevUp organization, led by digital marketing pros with deep experience working alongside growth stage companies.

  • Request A Review

    RevUp invests on a rolling basis and conducts quarterly company screenings. If you are a revenue-generating company, focused on growth, and interested in learning more, fill out a pre-screening form to request a review. You can also send your deck/demo via email.

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  • RevUp Capital's Operation Athena


    Operation Athena is RevUp Capital’s platform for investing in women-led companies and founders of color. With the close of our most recent fund, we have committed more time, more money, and more resources to open the door wider for founders historically ignored by the investment industry.


    In 2019, 60% of investments we made went into women-led companies. 30% of investments since 2018 have been into founders that identify as brown or black. In 2020, we quadrupled the number of women LPs invested in RevUp Capital’s Funds, an often overlooked part of an investment fund’s ‘diversity stack.’ The OA program includes the following:

    • Dollars dedicated for investment into women-led companies and those where women have ascended into senior leadership / vested roles within the company.

    • Dollars dedicated for for investment into companies with black and brown founders, and those where people of color have ascended into senior leadership / vested roles within the company.

    • A priority application funnel and review process for companies that meet these criteria.

    • Companies entering the RevUp Capital’s diligence process via Operation Athena who are not funded will receive an explanation of our decision process (if wanted) with reasons why the application for funding was declined.

    • For a subset of applicants that do not meet our eligibility requirements, but who have the potential to, we offer the Operation Athena Fellowship program, a 6-month mentoring and support program aimed to accelerate their journey to investment readiness.

    • Continued advocacy at the local and national level for systemic changes in how women and black and brown entrepreneurs are mentored, funded, and supported throughout their journey.

    • 50% of our fund’s dedicated open office hours will be held for founders that meet Operation Athena’s service criteria (~10 hours a month). Meetings can be scheduled on-line and are offered on the first and third Thursday of each month.

    For more about this program, contact us.

  • Keep in Touch

    news, growth tips, updates & more

  • Contact Us

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  • The RevUp Team

    Allan Tear

    Allan is co-founder and managing partner of RevUp. Allan has invested in 120+ high-growth startups and managed a portfolio of companies that has raised more than $65M+ in follow-on funding and produced multiple exits. As a technology entrepreneur, Allan has founded three venture-funded startups. Allan is an active angel investor in early stage technology companies and advises national, state, and local government on nurturing high-growth startup ecosystems.

    Melissa Withers

    RevUp co-founder and Managing Partner Melissa Withers has overseen investments in 120+ companies across industries and at various stages of growth. Melissa's career began at the Whitehead Institute for Biomedical Research at MIT, where she worked at the intersection of basic research and public policy. She was also co-founder of the Business Innovation Factory, an organization dedicated to the design and testing of new business models.

    Bill Cesare

    With 30 years experience as a serial entrepreneur, RevUp Partner Bill has been a principal in over a dozen start-up companies in New England ranging from medical services, healthcare devices to internet information exchanges. He is an active Angel investor in over 25 start-up businesses in Rhode Island, and an early supporter and investor in Betaspring. Bill was a co-founder and lead investor of Teespring.com, and most recently founded IHSDigital, a social e-commerce marketing firm.

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