Founded in 2016, RevUp invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. Typical investments include $150K-250K in non-dilutive cash, a science-driven process to accelerate growth, and the human resources to get it done.​

 

Operation Athena is RevUp Capital’s platform for investing in women-led companies and founders of color. With the close of our most recent fund, we have committed more time, more money, and more resources to open the door wider for founders historically ignored by the investment industry.

 

In 2019, 60% of investments we made went into women-led companies. 30% of investments since 2018 have been into founders that identify as brown or black. In 2020, we quadrupled the number of women LPs invested in RevUp Capital’s Funds, an often overlooked part of an investment fund’s ‘diversity stack.’ The OA program includes the following:

• Dollars dedicated for investment into women-led companies and those where women have ascended into senior leadership / vested roles within the company.
   

• Dollars dedicated for for investment into companies with black and brown founders, and those where people of color have ascended into senior leadership / vested roles within the company.
   

• A priority application funnel and review process for companies that meet these criteria.
   

• Companies entering the RevUp Capital’s diligence process via Operation Athena who are not funded will receive an explanation of our decision process (if wanted) with reasons why the application for funding was declined.
   

• For a subset of applicants that do not meet our eligibility requirements, but who have the potential to, we offer the Operation Athena Fellowship program, a 6-month mentoring and support program aimed to accelerate their journey to investment readiness.
   

• Continued advocacy at the local and national level for systemic changes in how women and black and brown entrepreneurs are mentored, funded, and supported throughout their journey.
   

• 50% of our fund’s dedicated open office hours will be held for founders that meet Operation Athena’s service criteria (~10 hours a month). Meetings can be scheduled on-line and are offered on the first and third Thursday of each month.

For more about this program, contact us.