Portfolio Welcome: Collective Shift
By Micaela Kamp
741 million people worldwide now hold some form of digital asset, up 40% in the past year alone. Cryptocurrency is here to stay.
Crypto was supposed to be a financial system without gatekeepers, not run by the same institutions and insiders who ran the old one. The tools that have built up around crypto haven’t kept that promise. Most platforms sell raw data: a portfolio tracker or an exchange, leaving the analysis of a currency’s value and performance to the individual investor. Shrouded in jargon, most solutions only serve those with a deep understanding of the language and market landscape.
That’s not just inconvenient. It’s antithetical to what crypto was supposed to be.
Collective Shift closes that gap.
Founded and led by Ben Simpson, Collective Shift is a research and intelligence platform that helps individual investors actually understand what’s happening in crypto: the trends worth watching, the opportunities worth taking, and what to do next with what they already hold. Ben’s mission for the company has always been to simplify crypto investing and give people the tools and insights they need to succeed at it.
The mechanics of the platform are straightforward. Collective Shift aggregates a member’s holdings across wallets and exchanges into one view, then layers on research, coaching, and a private community to tell them what to do with it. Exchange platforms rely on research too; Collective Shift licenses its analysts’ insights directly to platforms like Swyftx and CoinSpot, who use it with their customers.
Most crypto tools ask investors to figure out a plan on their own or trust an influencer. Collective Shift gives individual investors a third option, already trusted by investors worldwide: in-depth research, built for them, without needing the power of a fund behind them. This isn’t by accident: Ben has spent over a decade in digital assets, building and exiting a profitable niche business before this one, long before founding Collective Shift. This means the company isn’t narrating the crypto market from the sidelines; it’s translating it, in real time, for people who never felt they had a way in.
Crypto doesn’t need more noise. It needs a translator.
We’re proud to welcome Ben and the entire Collective Shift team to the RevUp Portfolio as they build the platform that makes crypto make sense for individual investors, not just the insiders.
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More About RevUp Capital
RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.
More at www.revupfund.com
How We Invest
We built RevUp to invest into B2B and B2C companies ascending the $1M-$10M growth curve. We know from experience—and from the stellar performance of our portfolio—that this curve can be conquered. But, having the right resources and support along the way is critical to success.
RevUp combines non-dilutive investment with hands-on support to help companies build stronger, more scalable infrastructure for growth. And, we do it using a non-dilutive model. Our goal? Give companies the best shot at success while preserving founder equity, optionality, and autonomy.
For more info visit here.