Portfolio Welcome: Precision
by Micaela Kamp
Every business has patterns: what drives revenue, where customers fall out of the funnel, which actions move the needle. But for SMBs, those patterns often hide behind disconnected systems and scattered metrics.
Precision brings these hidden patterns into focus by unifying an SMB’s most important data into one clear, actionable view.
Founded by Matt Verlaque and Jake Johnson, Precision was built to give founder-led SMBs a clear, unified understanding of how their business actually performs. Rather than forcing founders to wrestle with CRMs, spreadsheets, marketing platforms, and payment tools that don’t speak the same language, Precision brings all of those signals into one automated scorecard: normalized, connected, and enriched with AI-generated insights that explain what’s happening and why.
It’s a single source of truth for the numbers that matter. For founders, that means decisions rooted in truth, not instinct. For teams, it means alignment around the KPIs that actually drive growth. For operators, it means consistent execution supported by insights that surface at the moment they’re needed.
Matt and Jake’s journey back to RevUp comes full circle. Following the 2020 exit of their previous company, UpLaunch (RevUp Fund 2019), both used that moment to deepen their operating expertise, including Matt’s years as COO at SaaS Academy, working directly with hundreds of capital-efficient SaaS businesses.
Precision is the product of that lived experience: an operational intelligence layer purpose-built for founders that need answers, not more dashboards.
We’re thrilled to welcome Matt and Jake back to the RevUp portfolio as they redefine what data-driven execution can look like.
More About RevUp Capital
RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.
More at www.revupfund.com
How We Invest
We built RevUp to invest into B2B and B2C companies ascending the $1M-$10M growth curve. We know from experience—and from the stellar performance of our portfolio—that this curve can be conquered. But, having the right resources and support along the way is critical to success.
RevUp combines non-dilutive investment with hands-on support to help companies build stronger, more scalable infrastructure for growth. And, we do it using a non-dilutive model. Our goal? Give companies the best shot at success while preserving founder equity, optionality, and autonomy.
For more info visit here.