Portfolio Welcome: TechnologyMatch
by Micaela Kamp
B2B tech sales has become a volume game: more emails, more sequences, more noise. Buyers are inundated with outreach, trained to ignore most of it, while vendors push to stay visible - often without clarity into how decisions are made. Automation promised efficiency, but it delivered something else: an erosion of trust.
In this dynamic, buyers delay vendor conversations and lean on research and vetted channels to reduce risk. Vendors chase leads that rarely respond - let alone convert. The result is wasted time and a process where mistrust takes hold before meaningful evaluation can begin.
TechnologyMatch changes this dynamic.
Founded by Tonya Turrell and Jake Kapostins, TechnologyMatch is a buyer-first, trust-based marketplace for IT and cybersecurity discovery. Instead of cold outreach, the platform only allows buyer-initiated engagement. Buyers browse anonymously, explore solutions on their own terms, and connect with vendors only when there’s real intent. Vendors, in turn, engage with buyers who are actually ready to talk.
That shift from volume to intent makes a meaningful difference. Vendors using TechnologyMatch see 25–50% of leads convert into pipeline, compared to roughly 3% through traditional channels. Anchored by partnerships with the world’s largest global IT distributors and a growing base of enterprise resellers, OEMs, and service providers, TechnologyMatch is proving that relevance beats reach every time.
TechnologyMatch is built by operators who’ve lived the problem and chose to redesign it instead of optimizing around it. The result is a marketplace that feels calmer, clearer, and more effective for everyone involved.
The platform is now expanding beyond matchmaking with the launch of MatchIQ, an AI-powered product that helps vendors learn from real buyer conversations and continuously improve how they sell; a natural evolution of a model already built around efficiency and signal.
We’re thrilled to welcome Tonya, Jake, and the TechnologyMatch team to the RevUp portfolio as they redefine how modern B2B tech sales get done.
More About RevUp Capital
RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.
More at www.revupfund.com
How We Invest
We built RevUp to invest into B2B and B2C companies ascending the $1M-$10M growth curve. We know from experience—and from the stellar performance of our portfolio—that this curve can be conquered. But, having the right resources and support along the way is critical to success.
RevUp combines non-dilutive investment with hands-on support to help companies build stronger, more scalable infrastructure for growth. And, we do it using a non-dilutive model. Our goal? Give companies the best shot at success while preserving founder equity, optionality, and autonomy.
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