Cxmmunity Media Launches Cultural Intelligence Platform
We're proud to celebrate Cxmmunity Media (RevUp 2023) as they take another bold step in redefining how brands understand and reach multicultural gaming audiences with the launch of the Cxmmunity Cultural Intelligence Platform!
Cxmmunity Media is a media and community platform built around multicultural gaming, anime, and creator audiences, connecting brands to those communities through content, live events - and now, data.
For years, the industry has lacked trusted data to justify real marketing spend across multicultural gaming, anime, and creator audiences. Cxmmunity is closing that gap with their new intelligence platform, turning five years of HBCU partnerships, a 10,000+ member creator community, and live events and programming into first-party data brands can actually trust and act on. A platform that goes beyond the basic demographic data, and leverages the power of community to capture the nuances that make up these vast, but niche subcultures.
This platform builds directly on the momentum from Cxmmunity's strategic investment via Live Nation Urban's Black Lily Capital Investment Fund, turning that capital into exactly the proof points advertisers, studios, and media leaders have been missing while putting Cxmmunity at the center of how the industry measures and understands this audience going forward.
Huge congratulations to Ryan Johnson, Chris Peay, and the entire Cxmmunity Media team on this next chapter!
Read more about the launch of CXM's Cultural Intelligence Platform in AfroTech's coverage here #ProudInvestor
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