Meet Us in Chicago at SOCAP26!
Connect with RevUp in Chicago on October 12-14
RevUp Managing Partner Melissa Withers will be in Chicago October 12-14 for SOCAP26. She'll be there for in-person meetings with founders who may be a strong fit for the RevUp portfolio, and with investors interested in the Athena Growth Fund 2025.
Profit and impact aren't opposites, and neither are fiduciary-first and values-driven. RevUp has spent ten years and 70+ investments proving that early stage investors can deliver real returns while backing companies that make the world better. You just need the right tools. Making that obvious, and easier, is why we started RevUp, and it's still the thing that drives us.
Impact can mean different things to different people. At RevUp we think about it in three ways:
1. Investing Beyond Unicorns
Expanding the toolkit for early stage investing has never been more urgent. We cannot afford to limit entrepreneurship—and all it brings to the world—to companies that exclusively track to the VC model for hunting unicorns. There are thousands of companies with significant growth potential even if they're unlikely to achieve the huge valuations or outsized exits needed to be considered "VC-backable."
These companies produce excellent results for investors and products and services the world wants and needs. That they're often led by founders with grit, creativity, and extraordinary commitment to their mission is icing on the cake!
2. Investing Everywhere
Roughly 80% of VC funding flows to four states: California, New York, Massachusetts and Texas. While we're active in all four of those markets, we're proud that 68% of RevUp companies are based beyond them, where the growth we help fund has outsized impact on the community.
3. Backing Founders Who Build Without the Perks of Privilege
Many things have changed in early stage investing over the last decade. One hasn't: most venture funding still goes to a narrow sliver of entrepreneurs. 80% goes to all-male teams. 2% goes to all-female teams. Only about 0.5% goes to Black-founded businesses.
We're glad to support founders who build outside those well-established networks and the perks of privilege found within them:
60% of RevUp companies are C-Suite diverse
51% of RevUp companies are women-led
35% of RevUp companies have founders of color
These are great companies and the numbers back it up. They're led by founders who've built without the built-in advantages many others take for granted, and we're grateful to be even a small part of their journey.
None of this is philanthropy. Across our funds we've delivered a blended IRR of 14-20%. Some of our founders have done well enough to become LPs in RevUp funds brings the purpose of our work full circle - and it's the clearest proof we have that this model works on both sides of the table.
( Want more on how we think about this? Listen to Profit with Purpose, a recent Magic 8 Ball episode, or read ImpactAlpha's recent take on how revenue-based financing protects founder wealth. )
SOCAP is the perfect place to talk shop, rally partners, and connect with founders who might be a good fit for investment.
SOCAP Global is where purpose-driven founders and investors meet to shape the future of impact, and this year that conversation moves to the Midwest — a fitting stage for founders building outside the usual hubs. From reimagining financial systems to sharing sustainable growth models, SOCAP is where people building lasting value show up.
We’re excited to join the conversation, connect with mission-aligned founders, and share how RevUp’s approach helps founders grow without giving up ownership or control.
If you'd like to meet with Melissa while she's at SOCAP, drop a line with your deck or submit a pre-screening form for review here. Scan below for more info on how we invest and what we look for in a new investment. You can also review a list of our investments here.
———
How We Invest
We built RevUp to invest into B2B and B2C companies ascending the 1M-10M growth curve. We know from experience—and from the stellar performance of our portfolio—that this curve can be conquered. But, having the right resources and support along the way is critical to success.
RevUp combines non-dilutive investment with hands-on support to help companies build stronger, more scalable infrastructure for growth. And, we do it using a non-dilutive model. Our goal? Give companies the best shot at success while preserving founder equity, optionality, and autonomy.
For more info on how we invest check out the video below or go here.
Our Model
We invest into B2B and B2C companies with revenue traction, a solid growth rate, and a strong team. Our companies are:
In market, selling, and ready to grow to $10-15M in revenue in the next few years.
Producing $500K - $3M in annual revenue.
On a path toward profitability. Burning isn't always bad, and there's nothing wrong with investing into growth. But getting your company to a place where you can hold your own is a good place to be.
Beyond this, we invest into companies with:
A strong leadership team with proven execution ability.
A product or service that the world wants and needs.
Diversity throughout. Since 2018, 70+% of RevUp investments have been into companies led by a woman or person of color.
Most importantly, we select for companies where we add unique and strategic value. If we don't, we aren't the right investor.
More About RevUp Capital
RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with 500K-3M in revenue, a strong growth rate, and a team that's ready to scale. Our typical investment range is 300K-500K.
More at www.revupfund.com