RevUp Impact Assessment 2025
Expanding access to entrepreneurial funding isn’t charity. It’s a good business model. It’s also just the right thing to do.
We designed RevUp–first and foremost–to produce investor returns. We also believed that new tools for early stage investing would expand access to funding, especially for founders who build businesses outside networks of privilege.
Over time, this model has proven to be as impactful as it is profitable. Across previous funds we’ve returned a blended IRR of 20% to our investors. At the same time, 60+% of the companies in the RevUp portfolio are C-Suite diverse. They are also well distributed across the U.S., (versus located only in the top tier metros.) And, many have environmental and social impact stitched into their company DNA.
We are pleased to share an assessment that summarizes the way we think about and pursue impact alongside profit. The progress we have made is not an end point… more of a strong start…and we are incredibly proud of the founders we’ve supported.
If scanning a PDF of the assessment isn’t your jam, RevUp Partner Melissa Withers made a short video that hits the high notes.
Prefer a quick summary of what’s in the impact assessment? Here you go:
At RevUp we think about impact in three ways:
1. Backing Underrepresented Founders
By now you know that Venture Capital funding goes to a very narrow sliver of entrepreneurs. Our companies are very often led by diverse operating teams:
60% of RevUp companies are C-Suite diverse
51% of RevUp companies are women-led
35% of RevUp companies have founders of color
2. Investing Everywhere
~80% of VC funding flows to just four states: California, New York, Massachusetts and Texas. We are proud to support founders who build beyond these borders. So much so that 68% of RevUp companies are based outside of these top-tier markets.
3. Investing Beyond Unicorns
Expanding the toolkit for early stage investing has never been more urgent. We simply cannot afford to limit entrepreneurship—and all it brings to the world—to companies that track to the VC-model. To do so ignores an exciting (and vast) class of companies that have significant growth potential even if they are unlikely to achieve the stratospheric valuations or outsized exits needed to be considered “VC-backable.”
These companies produce excellent results for investors, led by founders with the grit, creativity, and commitment that makes us so proud to be a small part of their journey.
We're excited to continue our work at RevUp with our newest fund, the Athena Growth Fund 2025.
Please check out our impact assessment and hop over to our website to learn more about how we invest.
RevUp Fund 2025 is now accepting commitments*. For more information about our Fund, please visit https://www.revupfund.com/blog/athena-growth-fund-2025
Please note: Fund 2025 can only accept investment from accredited investors*.
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More About RevUp Capital
RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.
More at www.revupfund.com