The Job No One Wanted: Building Authenticity in the Age of AI [Podcast]
Magic 8 Ball with Melissa and Micaela is back for a second season! This time Melissa Withers and Micaela Kamp are digging into the messy reality of early stage investing and biz building when the rules change faster than the playbook. Access the full season here.
The Job No One Wanted: Building Authenticity in the Age of AI
No one listens to a logo. Founders are under incredible pressure to build founder-forward visibility and content whether they like the spotlight or not. Thanks for nothing, AI. In this episode, M&M explore the authenticity problems that come with the advent of AI, break down why the need for trust keeps rising, and how building a founder-led brand has become a vital business function.
Join us as MW and MK shake the Magic 8 Ball and wonder: in a world full of AI generated everything, how do you build trust?
Listen on Apple Podcasts or Spotify or watch below.
More about Melissa Withers
RevUp Capital Managing Partner Melissa Withers has 10+ years experience working as an investor, fund manager & biz builder. She’s a bullish advocate for innovating the toolkit for early stage investing, committed to unlocking new upside for founders and investors alike. With 100+ investments under her belt, she proudly supports operators who build with grit, grace…and humor. Amateur boxer. Good with a microphone, terrible on roller skates.
More about Micaela Kamp
RevUp Capital Director of Platform Micaela Kamp is a marketer and content architect who has spent 10+ years helping early-stage founders tell stories worth hearing. She builds scalable growth foundations by doing two things well: asking the questions no one else is asking and turning the answers into something that actually lands. Believes great marketing starts with great curiosity, and that a sharp story is a founder's most underrated asset. Probably already has a follow-up question for you.
Special shout out to our Editor - Rebecca Lawrence. You Rock!
More About RevUp Capital
RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.
More at www.revupfund.com