Portfolio Welcome: Rook
Wearables have gone mainstream. Smartwatches, rings, glucose monitors, blood pressure cuffs, sleep trackers, and connected medical devices generate billions of health data points every day.
Yet despite this explosion of data, healthcare still struggles to answer a simple question: How do you turn all of that information into something clinicians, insurers, and digital health companies can actually trust and use?
The challenge isn’t collecting data. It’s making sense of it.
Every device speaks a different language. Every manufacturer exposes different APIs, formats, update cycles, and data quality standards. Building and maintaining hundreds of integrations is expensive enough. Making that data consistent, clinically meaningful, and interoperable is even harder.
That’s where ROOK comes in.
Founded by Marco Benítez and Daniel Martínez, ROOK provides the infrastructure that enables healthcare, insurance, wellness, and life sciences organizations to access, standardize, and operationalize health data through a single integration.
Instead of spending months—or years—building and maintaining hundreds of device integrations, organizations connect to ROOK once and gain access to more than 400 wearables, medical devices, and health data sources through a unified API.
But connectivity is only the beginning.
ROOK standardizes data across manufacturers, resolves inconsistencies between multiple devices, enriches it with clinically meaningful insights, and delivers configurable Health Scores that allow organizations to evaluate health consistently regardless of where the data originated.
Through its partnership with InterSystems, the technology powering many of the world’s leading healthcare systems, ROOK also enables organizations to integrate wearable and remote patient monitoring data into broader clinical workflows using FHIR-native infrastructure.
As healthcare continues shifting from episodic care toward continuous, personalized care, trusted health data infrastructure becomes increasingly essential. We believe companies won’t compete based on who can connect the most devices—they’ll compete on who can transform fragmented health data into actionable intelligence.
That’s exactly what ROOK is building.
We're proud to welcome Marco, Daniel, and the ROOK team to the RevUp portfolio as they help build the infrastructure powering the future of continuous health.
More About RevUp Capital
RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.
More at www.revupfund.com
How We Invest
We built RevUp to invest into B2B and B2C companies ascending the $1M-$10M growth curve. We know from experience—and from the stellar performance of our portfolio—that this curve can be conquered. But, having the right resources and support along the way is critical to success.
RevUp combines non-dilutive investment with hands-on support to help companies build stronger, more scalable infrastructure for growth. And, we do it using a non-dilutive model. Our goal? Give companies the best shot at success while preserving founder equity, optionality, and autonomy.
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