Investing Beyond Unicorns
Expanding the capital toolkit is one of the most powerful ways to help entrepreneurs succeed.
We created RevUp in 2016 because we KNOW that there’s more to American entrepreneurship than hunting unicorns who produce outsized Venture Capital exits. Expanding funding to serve more companies creates huge economic opportunity for investors and founders alike.
Companies underserved by traditional VC can be excellent candidates for investment, especially when you have the right tools. With our first $20M in investments made—and $20M more on the horizon—RevUp is a powerful proof point that the only limits on how we invest into early stage companies are limits we set ourselves.
We are proud that our approach creates profit and impact. RevUp has generated competitive returns for investors, producing a blended IRR of 20%+. While at the same time. 70%+ of our investments are C-Suite diverse, and more than half have social or environmental impact embedded into their core DNA.
This video dives a little deeper into why we do what what do. For more on how we do, it scroll below.
How Does It Work?
Rather than take equity ownership in a company, we use a revenue-based model to generate investor returns. Post investment, companies return a small percentage of revenue over time, until reaching a predetermined cap.
RevUp invests into companies with market traction and strong growth potential. Unlike Venture Capital's dependency on home-run exits to generate returns, we create investor returns through revenue growth, enabling us to produce returns with or without exits.
Free from the "exit or bust" constraints of equity, RevUp can profitably invest into a broad range of high-quality companies and rapidly adapt to changing market conditions. Learn more about how we select companies for investment.
Impact and Profit
The RevUp model trades “shoot for the moon” opportunities for a more predictable return curve, while still delivering a high IRR and competitive cash-on-cash returns. With 60+ investments made to date, RevUp is one of very few funds of its kind with longevity, a proven track record, and actualized returns.
Companies begin returning dollars to the fund 3-6 months post investment. As a result, RevUp funds show actual cash returns quickly, a benefit passed along to our investors via dividends that are distributed twice a year.
Each year, we accept a small number of new investors into our LP community. Fund 2025 is now accepting commitments and scheduled for a first close in June 2025. Review a full summary of the Athena Growth Fund 2025.
For more information about participating, email us at investors@revupfund.com. Please note: Fund 2025 can only accept investment from accredited investors*.
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More About RevUp Capital
RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.
We invest into a company's market-facing activity using a cash and capacity model. We pair our cash investment with dedicated support from the RevUp Growth Platform: a powerful resource to build a data-driven growth engine, delivered by people who get the work done. Rather than take equity, companies return investment through a small percentage of revenue over time. More at www.revupfund.com